Every day, we work hard to provide you with one of the best experiences you’ll find in the eyecare industry.

Easy Online Ordering
We’ve made online ordering even easier! Check out our online shopping cart  and experience the convenience of 24/7 ordering! Create a unique login and password that will make future shopping experiences even easier!.   Click here to get started>
Fred Friedfeld Memorial Scholarship
Help us remember our founder’s legacy by donating to the Fred Friedfeld Memorial Scholarship at the SUNY School of Optometry .  Donate today >
Introducing Steve Madden Eyewear

This fall, Steve Madden wants you to
Walk This Way.

See the collection!

Aspire Custom Eyewear
Customize your look!
Customize your look!

Choose your colors, nosepad,
temples and temple tips!

Endless options!

Ask your sales consultant about our special offer. 

Customize your frame now!