ClearVision Optical is launching a new women’s brand, Adira. The collection is for every woman, complete with four different stories built to appeal to the many facets of women’s lives. 

Adira is an eyewear brand specifically designed to celebrate women and all various phases of their lives, offering a range of sophisticated and stylish frames, from everyday essentials to fashion frames. The variety of styles ensures there are options for every woman, whether they’re looking for stones and embellishments, or stylish simplicity. ClearVision’s intention behind the collection is to empower women to express themselves whether they’re at work, at home, or out for a special event.   

"We need to recognize all the different facets of a woman's journey because it is anything but one-dimensional," said Steve Tripi, head of marketing at ClearVision. "Adira sees that you're not just a mom, a wife, a grandmother, a caretaker. You're the career rockstar, the family glue, the problem resolver, the innovator, the homework queen, the jetsetter, the fitness warrior, and so much more—sometimes several of them at once or at different stages in your life. We're thrilled to announce Adira, a brand designed by women, that sees women, celebrates who they are, and allows them to express that." 

Adira, the new eyewear brand for women, is dedicated to helping women find balance in all aspects of their lives. The frames are designed to perfectly complement the modern woman's multifaceted lifestyle. 

The brand's mission is to provide eyewear for every woman, supporting her as she takes on various roles and responsibilities, or as she enters different stages in her life. To achieve this, Adira has developed a collection consisting of four distinct design stories, each encompassing various colorations, for a total of 144 SKUs. 

In surveying the eyecare industry, ClearVision found that greater size variety is one of the most significant needs in women's eyewear. Nearly half of the over 500 respondents identified larger and/or smaller sizes as the top requirement in women's frames. Adira addresses this size gap by offering a range of large and petite size options, known as Style‘n Fit and Petite, respectively. 

Each design story showcases its own unique aesthetic, color palette, and materials, allowing women to select eyewear that aligns with their personal style and journey. Despite their individuality, the collections are thoughtfully designed to be displayed together, enabling eye care professionals to mix and match the stories on their boards to meet their patients' needs. The stories are as follows: 

The Elevated Fashion story is an excellent choice for women who prioritize quality and attention to detail in their eyewear selection. These frames exude a trendy, everyday-ready vibe and are specifically designed for fashion-conscious women who enjoy making a statement. These fashion frames are eyewear that any woman can confidently step into for a night out or to make a powerful statement.

The Career Wear story is crafted for women who desire subtle detailing through prints and texture. These frames evoke a strong and confident presence, making them perfect for professional settings. The sophisticated styles celebrate the everyday-hero women in our lives who are working hard and making a difference every day.

The Fresh Essentials story is ideal for women who appreciate a minimalist style and value versatility. These eyewear designs effortlessly blend into various settings, perfectly matching the fast pace of everyday life. Whether running errands or enjoying a coffee with friends, these frames make the perfect companion. They embody a contemporary and adaptable style, tailored to dynamic women.

The Classic Styles story is ideal for women who appreciate intricate details and embellishments. The embellishments and stonework in these frames exude elegance, empowering wearers with an all-day, dressed-up style wherever they go. These refined frames capture the essence of timeless beauty, captivating discerning women who embrace a sophisticated and graceful style, showcasing their refined taste. 

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