Hauppauge, NY — August 23, 2022 — ClearVision Optical is excited to announce its propriety Italian fashion eyewear collection: ILLA.
Introducing ILLA: A Bold New Approach to Italian Fashion Eyewear
ILLA's premium frames offer the best of Italian style. The colorful, geometric, and exaggerated shapes in the collection make Italian premium fashion accessible to people who love statement eyewear.
"We've been making frames in Italy since 1966," said David Friedfeld, President of ClearVision. "It's time for us to return to Italy with a focus on fashion. ILLA represents our step forward in the world of international fashion."
The styles are 100% designed and crafted in Italy using top-quality acetate materials and Italian hinge components. The artisans who designed and manufactured the collection each have an average of 30 years of experience in eyewear. Using the latest machinery and finest components, they poured their collective history of Italian fashion eyewear expertise and design into every style. The initial release features 22 bold and geometric shapes crafted into a thrilling palette of unique colorations.
"What we've done in this collection is taken more chances on shapes and colors, paid attention to the wire core and components," Friedfeld explained. "So everything looks very special. The frame stands alone through a creative process that brings ClearVision together with the Italian flair of true fashion artisans."
ILLA is for bold and expressive individuals who dress and accessorize to convey their sense of self. They enter the room and announce themselves through vibrant colors, artistic details, and eccentric shapes.
In total, the release features 88 eye-catching, Italian-artisan pieces at competitive pricing for top-quality materials and fashion eyewear. All frames will ship with a beautiful brown hard case with a pop of lime green color, as well as a cleaning cloth.
Renata
The artful lines of visible wire cores run through the temples of this frame. The front features a bold and angled square-butterfly eye shape, while the confident colorations range from playful to polished. The Honey Transparent model comes with a gold-wire core, the Red option features a silver-wire core, and in Black, the frame comes with Black Crystal Laminate temples cut with a silver-wire core. The Havana color includes laminate temples with a gold-wire core.
Domenica
Sharp corners add an expressive touch to the bold, angled butterfly-eye shape of this style. Visible wire cores run through the temples, which feature brilliant and feminine colorations. The Fuchsia Transparent and Blue Cornflower Transparent options each include silver-wire cores. The Honey Transparent style comes with gold-wire cores in the temples. The Brown Amber Demi frame is contrasted by Black Crystal Laminate temples with gold-wire cores.
Giulia
The confidence of this style comes through in the bold, narrow-rectangle eye shape. Visible wire cores add a feminine feel to a palette of artfully updated classic colorations. The Black, Burgundy Transparent, and Green Transparent styles are all cut with silver-wire cores. The Brown Amber Demi option features Black Crystal Laminate temples with gold-wire cores.
Angelina
Expressive sharp angles accentuate the round eye shape and keyhole bridge of this model. Visible wire cores add vibrance to the temple colorations. The Red Cherry Transparent and Green Transparent options come with a silver-wire core in the temples. The Brown Tortoise and Black models come with Black Crystal Laminate temples; the former with a gold-wire core and the latter featuring a silver-wire core.
Valentina
This style comes with a bold, angled butterfly-eye shape in confident and fierce transparent acetate colorations. It is available in Fuchsia Transparent, Violet Transparent, Yellow Transparent, and Black.
Vanni
This P3 style features a keyhole bridge and comes in several subtly unique colorations, including Grey Transparent, Havana, Burgundy Transparent, and Blue Transparent.
Massimo
A confident frame with an angled, European-square eye shape that touches on Italian fashion heritage. The fearless shape stands in contrast to classic colorations with artful updates. This style's colors include Brown Demi, Blue Navy, Champagne, and Black Matte.
Enzo
This frame stands out with a daring deep-square shape. The subtle but sui generis suite of colorations includes Butterscotch, Brown Amber Demi, Hunter Transparent, and Black.
Arturo
This confident style features a small square eye shape with a keyhole bridge. The matte colorations add a sophisticated uniqueness to a classic set of colors. The frame is available in Brown Tortoise Matte, Grey Matte, Black Matte, and Hunter Transparent Matte.
Lorenzo
This frame puts a twist on the classic square style with a keyhole bridge. The color options transform an understated palette into something unique with a combination of transparent and matte finishes. This model is available in Green Transparent, Brown Tortoise, Grey Transparent, and Caramel Matte.
Mario
This style features a striking square eye shape and is available in a creatively refined palette of traditional colorations such as Brown Tortoise, Grey Transparent, Blue Transparent, and Crystal Matte.
Gianni
This classic P3 style features a keyhole bridge and comes in a range of colorations from updated traditional to expressive pops of saturation. The available colors include Blonde Demi, Blue Navy, Hunter Transparent, and Brown Tortoise.
Antonio
Italian influence shines through in this angled European-rectangle eye shape. The exciting front is offset by understated twists on traditional colors. These include Black, Caramel Matte, Brown Amber Demi, and Blue Navy.
Concetta
This style boasts a soft, thin round eye shape. The frame exudes confidence with its unique takes on timeless colors. It is available in Burgundy Transparent, Black, Brown Amber Demi, and Crystal Satin.
Corrado
This frame maintains a touch of daring, even with its classic square eye shape. The style features a suite of colorations that make a statement without being loud. Colors include Brown Demi, Crystal, Black, and Burgundy Transparent.
Lucio
This frame features a bold square shape and a keyhole bridge, making it a statement piece. It comes in colorations that update timeless colors with unique twists. The available colors include Brown Tortoise, Honey Transparent, Blue Transparent, and Black.
Stella
This frame features a large-but-thin round eye shape in several bold colorations. The striking shape is complimented by colorations both unique and classic. This style is available in Blonde Demi, Black, Green Seafoam Transparent, and Burgundy Transparent.
Donatella
A bold-square eye shape is complimented by visible wire cores that extend through the temples of this model. The gold and silver wild cores and stylish acetate come together for a resplendent range of colorations. The Black Matte, Crystal Satin, and Red Cherry Transparent styles feature silver-wire cores. The Brown Amber Demi style comes with Black Crystal Laminate Temples cut with a gold-wire core.
Daniella
This style features a feminine, thin-rounded square eye shape that exudes subtlety and confidence. It comes in a range of colorations, from playfully daring to timeless twists. The frame stands out in Pink Champagne Transparent and Violet Transparent acetate, as well as Brown Amber Demi and Black Crystal Laminate.
Teresa
This model features a large almond eye shape and comes in various transparent and laminate colorations. Confident and thoughtful updates to timeless colors make this style stand out. It is available in Violet Transparent, Burgundy Transparent, Brown Amber Demi, and Black Crystal Laminate.
Imelda
This light model features a thin square-butterfly eye shape with soft and accentuated lines. The shape comes in a range of vibrant colorations, including Red Cherry Transparent, Blue Cornflower Transparent, Pink Transparent, and Black Crystal Laminate.
Elisabetta
The exaggerated cat-eye shape of this frame highlights stepped-down cutting on the brow line. Classic colors make a statement with bold contrasting temples. The Brown Amber Demi and Black styles feature black temples. The Navy Blue option comes with Tortoise temples, and the Burgundy frames include Cherry Red temples.
About ILLA
ILLA is a proprietary Italian fashion eyewear brand by ClearVision Optical. The frames are 100% designed and crafted in Italy using premium Italian materials. ILLA makes Italian fashion accessible with bold and unique designs that add statement twists to modern and classic shapes and colorations.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for many of today's top brands. A privately held company, ClearVision is headquartered in Hauppauge, New York. ClearVision's collections are distributed throughout North America and 20 countries around the globe. Licensed and proprietary brands include Revo, ILLA, BCBGMAXAZRIA, Steve Madden, Jessica McClintock, IZOD, Ocean Pacific, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, BluTech, Ellen Tracy, and more. Visit cvoptical.com for more information.
