A broader expression of modern Italian style, inspired by fashion trends and shaped by ECP feedback.
Designed and crafted in Italy, ILLA has always celebrated individuality through expressive color, distinctive silhouettes, and artisan craftsmanship. Since launch, ECPs have embraced ILLA's Italian craftsmanship, expressive styling, and distinctive use of color. ClearVision listened to successful accounts feedback on expanded shape variety, thinner profiles and lighter colorations to offer 'more to express' with this release.
Inspired by both evolving fashion trends and valuable ECP feedback, the latest release delivers exactly that.
The 11 new styles introduce:
• Thinner profiles and lighter visual weight
• Refined proportions and increased wearability
• Expanded shape variety
• Softer color palettes alongside signature expressive color
• Dimensional transparencies and layered materials
• Decorative wire cores and visible craftsmanship
"ILLA was created to offer something distinctive in the marketplace, and this release reflects how the collection has evolved while remaining true to its original spirit," said Cathy Kaye, ClearVision Product Manager " What makes this release exciting is that it directly reflects what our customers have asked for. You’ll see thinner profiles and lighter colorations alongside bolder temples and new tortoise options.We've worked hard to maintain the creativity and craftsmanship that define the collection while expanding the assortment to appeal to an even broader range of patients. "
The release is supported by the campaign theme More to Express and the product story Refined. Sculpted. Reimagined., reflecting the collection's evolution through color, shape, form, and artistry.
ILLA brings attainable fashion and premium styling together in one distinctive collection. The expanded assortment gives practices more opportunities to engage patients through expressive design while offering an alternative to higher-priced fashion brands.
The introduction of 11 new styles represents the next phase of growth for ILLA, with additional releases planned later this year.
For more information, contact your ClearVision Sales Consultant.
