HAUPPAUGE, NY — June  25, 2025 — ILLA, a ClearVision Optical brand, is expanding its collection with the debut of five Global Fit frames, a limited-edition women’s style, a new men’s model, and two fresh colorways for existing favorites—seven new models in all. 

ILLA’s latest release introduces frames designed with larger eye sizes, longer temples, and flatter bridges, offering a more inclusive fit. Based on feedback from diverse wearers, including many in the Black community, the fit was refined to better accommodate features like wider nose bridges. Rich, cool-tone colorations are designed to complement and enhance a range of melanin-rich skin tones, while expressive shapes bring individuality to every look.  

Additionally, a new custom logo wire core adds a distinctive brand-specific touch. It’s another way fashionable eyewear lovers can make a statement with their ILLA frames.  

Introducing ILLA’s First Limited-Edition Release 

Also included in this release is Margherita, a special-edition frame that brings a bold, statement-making touch to the collection. This striking cat-eye design features a solid black acetate construction accented with Swarovski® crystal stone embellishments, adding a dramatic and sophisticated flair.

By merging inclusive fits with standout design, ILLA continues to expand eyewear options that celebrate statement-making artisan designs while delivering frames that feel right. 

To see the full ILLA collection click here. 

This wearable men's frame features a thinner square eye shape with bold, tapered temples and an exaggerated keyhole bridge. Colors for this model include Grey Horn Transparent, Hunter Transparent, Blue Smoke Transparent, and Butterscotch.

See Ernesto here. 

This larger, Global Fit women's cat eye shape features a cut-down endpiece that exposes a lighter, second-layer color. It comes in colors such as Brown Tan Laminate, Turquoise Laminate, Brown Caramel Horn Transparent, and Violet Laminate.  

See Fiamma here. 

A Global Fit, bold exaggerated cat eye shape for women that is available in four new bright tri-laminated colorations. Colors for this model include Turquoise Laminate, Olive Laminate, Fuchsia Laminate, and Violet Laminate. 

See Leda here. 

A very special limited-edition extension of the release designed for women. This cat eye shape in solid Black features hand-set Swarovski crystal stone accents for a stunning and luxurious look.

See Margherita here. 

A more fashion-forward, Global Fit navigator eye shape for men. It features cut-down accents in the bridge area. This frame comes in Honey Transparent, Hunter Transparent, Blue Transparent, and Brown Tortoise. 

See Orlando here. 

With a straight brow navigator eye shape, this Global Fit frame is designed for men but can also be worn by women. Colors for this style include Blue Transparent, Tortoise Crystal, Butterscotch, and Green Transparent. 

See Siro here. 

This is a large women's exaggerated butterfly eye shape that creates a dramatic crisscross effect in the bridge. It is a Global Fit frame. This frame is available in Blue Horn Transparent, Cornflower Yellow Laminate, Brown Tortoise, and Fuchsia Laminate.   

See Sveva here.

Additionally, new colors were introduced for two existing frames: 

Fades are in demand, and bold women’s cat eye frame Maddalena is meeting the moment with a Purple Coral Fade coloration.  

See Maddalena here. 

Popular women’s rounded square style Serafina is newly available in Orange Transparent.  

See Serafina here. 

ILLA is a proprietary Italian fashion eyewear brand by ClearVision Optical, 100% designed-and-crafted in Italy using premium Italian materials. ILLA makes Italian fashion accessible with bold and unique designs that add statement twists to modern and classic shapes and colorations. In the year it debuted, ILLA won the 20/20 and Vision Monday EyeVote for frames for Best Brand Introduced in 2022.