Sunglasses are big—as in 2023 is the year of the oversized frame. Today, we're going to review those chunky shapes and other top sunglass trends for 2023 to help you plan your frame inventory and boards.
Take a look around and you’ll see some suns that are downright gargantuan this year. Take, for example, Kim Kardashian's omnipresent Balenciaga shades or Bad Bunny's collection of sizable sunglasses. It's probable your patients will be looking for similarly large eye shapes this year. But that's not all they'll be asking about. There are several eyewear trends to know in 2023 to stay on top of sunglass fashion in your dispensary.
Sunglass Fashion 2023: How to Stock Your Dispensary
In order to capture more second-pair sales and keep your patients happy, you should stay on top of the 2023 sunglass fashion forecast. So, let’s look at the sunglass styles you should be selling this year:
Oversized Eye Shapes
As previously mentioned, oversized frames are the main trend for 2023 sunglass fashion. Customers will be seeking chunky, statement-making designs. One of our top picks for this season is the BCBGMAXAZRIA Flawless, which combines a classic, oversized shape with gradient lenses and a modern black tortoise coloration, showcasing the brand’s signature blend of European sophistication and American style.
Another example of the trend toward larger shapes is the Steve Madden Contempo, which features chunky acetate and transparent fade colorations along with gradient lenses. Both frames are excellent options for patients in search of bold, oversized styles.
Retro-Inspired Styles
People are looking back fondly at the peepers of yore with retro styles back in fashion. Revo is a go-to high-end option for vintage trends. The brand, which can lay claim to having the best sunglass lenses in the world, does retro sunwear as well as anyone. Revo Quinn is a perfect example, with a round, retro shape that combines acetate and metal, accented with subtle textures.
Steve Madden Slink brings attitude to the vintage approach with a chunky rectangle shape. The style looks like it was lifted directly from the red carpet circa 1990-something. It also features bold Steve Madden logo prints on the thick temples.
Geomtetric Fronts
Geometric designs are a sharp look for 2023! These styles add a chic touch to any frame, accentuate all kinds of face shapes, and contribute to a youthful appearance. Whether chunky or wiry, geometry is in this year! One excellent example is the oversized BCBGMAXAZRIA Demure. The chunky acetate angles are bold, fun, and fashion-forward.
If you prefer a metal style, Steve Madden’s Cutler is another option. This aviator shape features sharp angles that give the frame a geometric feel. The prominent sweat bar balances the angularity of the front.
Metal Squares
This year, it's actually cool to be a square, as metal squares are in for 2023! We love the bold boxiness of OP Wakeboarding and its oversized, wire square eye shape. On this frame, the long lines of the square eye shape are complemented by temple embellishments.
Sporty Wraps
You can argue that wrap sunglasses are retro, but one thing they are definitely not is boring. These suns, popular in the late 1990s and early 2000s, are making a comeback. While their sporty look and functionality make them perfect for athletes and outdoor activities, they work just as well as lifestyle shades.
Plenty of brands offer great wraparound sunglasses, but we are partial to Revo because they have the best sunglass lens technology. One Revo option, in particular, recalls the stylish wraps of a decade ago: The Revo Vintage Wrap. The updated classic from the 1990s is a nearly exact replica of a model from that era.
Revo has plenty of great wraps, such as Coast or Harness—another wrap that offers something we haven't mentioned yet: color. Color is another trend this year, and Harness offers more variety than other wrap sunglasses, making it a versatile option for your dispensary.
2023 Fashion Sunglass Savings with ClearVision Optical
Regardless of which option you choose, remember that you can lock in special pricing on sunglass orders through ClearVision Optical's Fashion Sunglass Program. This program offers deep discounts on BCBGMAXAZRIA, Steve Madden, OP, and IZOD suns for a full year to help you lower the cost of goods and provide patients with a variety of fashionable sun options.
Before you make any sun purchases, make sure you contact your ClearVision sales consultant to make sure you're taking advantage of these savings!
