About Us
About ClearVision Optical
At ClearVision, it’s family first. The award-winning approach ClearVision takes with customers, partners, and employees alike stems from that vision—they're all family, and family comes first.
Our founder, Fred Friedfeld thought everyone should be treated with integrity and respect. Those values haven’t changed over our 75 years as an independent, family-run business. It’s why we make our mission your success. And it’s the reason you can talk to us about anything, anytime! You're invited to come and join the family too!
History of ClearVision Optical
For over 70 years, we have operated as a family business focused on helping eyecare professionals by providing personal service, desirable products, price-value, and creative ways to add to their profitability.
1949
1974
1980
1988
2000
2015
2019
2020
2022
2023
2024
1949
After obtaining his optician’s license, 21-year-old Navy Veteran Fred Friedfeld founded ClearVision Optical.
1974
ClearVision attends and exhibits at Opti-fair, the optical industry’s first national trade show, which later became Vision Expo East.
1980
ClearVision launches its first licensed eyewear brand with HEAD, and the brand is prominently featured in the company’s first full color catalog.
1988
ClearVision signs a licensing agreement with Fisher-Price, becoming the first collection in the industry to accommodate the special fitting needs of a child’s developing facial characteristics. Now ClearVision is a leading manufacturer and distributor of children’s eyewear.
2000 - 2010
ClearVision and brands such as BCBGMAXAZRIA and IZOD found longstanding licensing agreements still in place today
2015
ClearVision is named one of the Best Companies to Work for In New York State and goes on to receive the honor eight more times
2019
ClearVision celebrates 70 years of business, friendships, and success.
2020
ClearVision leverages its existing relationships with a network of long-standing trusted partners to create quality PPE to support our optical community as well as the general public during the COVID-19 pandemic.
2022
ClearVision wins the 20/20 Vision Monday EyeVote for Best Frame Launch for the 4th time for introducing its new made in Italy collection, ILLA.
2023
ClearVision launches two new proprietary brands. Adira, designed to celebrate women, offering a range of sophisticated and stylish frames. Demi + Dash, a new kids brand made to be cool and durable for little trendsetters and their active lifestyles.
2024
ClearVision celebrates 75 years as a multi-generation, family-owned business with a year-long celebration and a new tagline “75 years of going the extra smile.”
History of ClearVision Opticals
Meet The Owners
What would Fred do?
At ClearVision we like to ask: What would Fred do? But, first it helps to understand who he was. After returning from his service in the Navy, Fred Friedfeld used the G.I. Bill to attend optician school and became one of the first men in New York state to obtain an optician’s license. Not long after, at 21 years old, he started ClearVision Optical. With ClearVision, he built relationships across the industry and around the globe through his strength of character and sincere caring for others. Mimi Friedfeld, Fred’s wife and a founding Optical Women's Association member, was also essential in building ClearVision to what it is today. Fred was known for his “Fredisms,” which served as perfect encapsulations of the culture he built at ClearVision.
Whether he was asking others to “Have Integrity,” telling them “A Smile is Something Nice to See,” or advising them to “Build ‘Real,’ Strong Relationships,” Fred was known for offering his wisdom to the ClearVision family. It’s by carrying on his legacy that ClearVision continues to grow and set an example in the eye care industry.
Meet The Owners
Soon after brothers David and Peter joined their father’s company, Fred assigned them roles. “Peter, you’re artistic, you’re in charge of marketing. David, you like people, you’re in charge of sales”, he said. With their roles defined, they took to getting to know every single part of the business. Today, their partnership and respect for the values their parents established, continues to fuel ClearVision’s growth and earn awards for the culture it fosters. Over 70 years since their father founded ClearVision, the brothers believe the company is poised for high growth. Along with the entire ClearVision family, they continue to live their father’s values and set the bar for a successful family-owned business.
Meet The Owners
Peter Friedfeld
/ Peter Friedfeld
David Friedfeld
/ David Friedfeld
Our Values
Our Values
The difference is, we treat othersthe way we would like to be treated. We do whatever it takes to keep our customers happy and be the provider they want to work with.
-David Friedfeld
The difference is, we treat othersthe way we would like to be treated. We do whatever it takes to keep our customers happy and be the provider they want to work with.
CVO Cares
Embedded in ClearVision’s values is social responsibility to make each day better for someone else. CVO Cares empowers employees to band together in an effort to make a positive difference in the lives of others.
Join the Family
ClearVision Optical has been recognized as a Best Company to Work for in NY for nine years! Our secret sauce is a combination of living by our founding values, our commitment to innovation, and the unique family culture we share.
Working with ClearVison
Our family business focuses on helping eyecare professionals by providing personal service, desirable products and creative ways to add to their profitability. Our goal is to make the journey of doing business with ClearVision an easy one.
Ultimate Partner 2024
20/20 & Vision Monday
Best Companies to
Work for New York
(nine years running)
Vision Monday EyeVote: Best Personal Protective Equipment 2020 & 2021
Newsday Top Long Island Workplaces 2019
Long Island Business News Corporate Citizen of the Year Award 2019
Vision Monday EyeVote: Steve Madden – Favorite Frame Brand Introduced 2017
Stevie’s Gold Award for Customer Service Excellence 2016
SmartCEO Family Business Award 2016
SmartCEO Best Deals of Distinction 2015
American Heart Association Gold Fit-Friendly Workplace 2014 & 2015
Vision Monday EyeVote: Aspire Eyewear – Best Frame Brand 2015
Ragan’s Employee Communications Awards Finalist for Employee Engagement 2013
"Our business has grown since we have been selling the ClearVision lines. We love our rep, Dave Schaefer and know that we will always get the best service possible from Clearvision and Dave!” - Leslie P., Pearle Vision, Webster, NY
"My go to Business for the best and affordable children's eye wear any where!!! The Dilli Dalli line is fantastic with it's shapes, sizes and durability. I have fitted not only my patients but my great nieces and nephews as well. I also carry several other lines for probably as long as I have been at this office and that is over 15 years! Keep up the great work ClearVision I sing your praises on a regular basis." - Marie T., Dr. M.A. Schwartz, Optometric and Assoc., Sterling Heights, MN
"ClearVision is one of my favorite frame companies! The specials are great (you don't have to buy mega frames to qualify), excellent customer service, and awesome brands and styles. As the frame buyer for Dr. Freeman in Alabama, I give you A+." - Sara Garrett, Dr. Michael Freeman & Associates, Arab, AL
"Every day I Care Vision Center's volunteer doctors are helping people with their vision so that they can live more independent lives, and it is through the generosity of organizations like CVO that we are able to provide the needed glasses to make their vision complete. You are hands down our favorite, biggest optical partner. Nobody does what you do. You are huge to us. I can't thank you enough for making such a big difference to us." - I Care Vision Center, San Antonio, TX
“I can't say enough nice things about ClearVision!!! The quality of all their product is great! Their styles are amazing - especially the new BCBG!! The customer support staff is always friendly and helpful. This company definitely has our best interest at heart. And the best part about ClearVision.....our sales rep Bob Schweitzer!!! He goes above and beyond every single time! Anyone who needs to know anything about great customer service should look to Bob. He truly gets what it means to provide the best service to his accounts!! Keep up the great work!!!” -Angie B., Vision Health Eyecare Center, Cudahy, WI
"My go to Business for the best and affordable children's eye wear any where!!! The Dilli Dalli line is fantastic with it's shapes, sizes and durability. I have fitted not only my patients but my great nieces and nephews as well. I also carry several other lines for probably as long as I have been at this office and that is over 15 years! Keep up the great work ClearVision I sing your praises on a regular basis." - Marie T., Dr. M.A. Schwartz, Optometrist and Assoc., Sterling Heights, MN
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