we are here. Concisely stated, every company leader should be able to explain why his or her company exists. Fred Friedfeld, founder of ClearVision, would advise, “keep it simple and tell the truth.”

David Friedfeld
President
July 2007

mission...
To grow and develop our business and culture with the express goal of making a meaningful, positive impact on the lives of our customers, employees, business associates and our community.

vision...
To become a model company of business excellence in our marketplace, local community and for our children.

responsibility...
To make each day better for someone else.

business...
To design, produce and distribute premium eyewear and sunwear products to eyecare professionals worldwide.

values...
To treat everyone with respect, fairness and dignity in every daily opportunity.