Promotional ideas give you the opportunity to highlight your children’s eyewear expertise, generate good will, and inform your community that you dispense children’s frames.
	Develop a program to educate children about eyecare. This program can be presented in local schools, scouting troops or other children’s groups. Be creative and professional. These are excellent ways to generate good will and establish your business as a children’s practice.
	How about creating a photo wall? Take a photo of your patients with their new eyeglasses. Display these photos and conduct a monthly drawing for a prize. How about a prize for the funniest face?
	Back-to-school promotions are an excellent tie-in to your efforts. This might include a free-gift offer, pricing packages, screening tests and visiting local schools.
	Advertise that you cater to children. Let your local community know about your business through the use of newspaper, yellow pages, post cards, recall cards. Call about our ad slicks and find out about our cooperative advertising program. ClearVision’s Co-Op program pays up to 50% of your promotional efforts.
	Get involved with local children’s charities or organizations. Become a sponsor of a scout troop or a sports team. Make yourself accessible.
	Do joint promotions with other merchants in your shopping districts. You can tie-in with movie theatres, ice cream parlors, local toy stores, etc. Allow them to promote or display your products and services.